Study Guide

#savoniaUAS

Curricula starting in 2022 and earlier

Technology, Kuopio
Technology, Varkaus
Design, Kuopio
Business, Kuopio
Music and Dance, Kuopio
Tourism and Hospitality
Social Services and Health Care, Kuopio
Social Services and Health Care, Iisalmi
Natural resources, Iisalmi
Multidisciplinary Studies

Savonia's new Study Guide (curriculum starting in 2023 and after) can be found here.

Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

Course Description

Code4 LIF5300
NameStrategic Branding and Marketing Communication
Credits5 ects
ObjectivesThe students will understand the meaning of strategic brands in the success of an organisation. The connection between branding and the overall management of the organisation will become clearer. The student will also learn the process of methodical brand building and the tools and methods of implementation.
Content- Meaning of brands in regards to purchase behavior
- Meaning of brands in regards to organizational achievement
- Brand strategies and branding as a strategic issue
- Brand building elements, concepts and process
- Brand equity and benefits
RequirementsPresentation on assignment, exam.
Grading Scale0 - 5
Course materialAaker, D: Building Strong Brands.
Keller, K: Strategic Brand Management, 2008.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Other material provided by teacher.
PrerequisitesEffective Marketing or similar.
Other Considerations
Contact
Oksanen Virpi

 

We reserve the right to make changes to the curriculum due to the need to update the content being studied.