Study Guide
Study Guide
#savoniaUAS
Curricula starting in 2022 and earlier
Savonia's new Study Guide (curriculum starting in 2023 and after) can be found here.
| Basis of Education | Competence Standards | Structure of Studies | Development of Expertise | Methods and implementation | Course Table |
Course Description
| Code | 4 LIF5250 |
| Name | Digital Marketing Communication Project |
| Credits | 5 ects |
| Objectives | The student knows the basics of digital marketing communication and current trends of digital marketing and social media. The student is capable of implementing digital marketing campaigns with applicable tools. |
| Content | Digital marketing and social media strategy, planning, and content marketing. Measuring the results. Image processing and graphic design software. Online marketing channels and advertising. Using blogs and social media in Business. Basics of search engine optimization. |
| Requirements | Learning diary, project work, self and peer evaluation, presentation of project work in seminar. |
| Grading Scale | 0 - 5 |
| Course material | Material informed by the teachers at the beginning and during the course. |
| Prerequisites | |
| Other Considerations | |
| Contact | Järvenpää Titta |
We reserve the right to make changes to the curriculum due to the need to update the content being studied.