Study Guide
Study Guide
#savoniaUAS
Curricula starting in 2022 and earlier
Savonia's new Study Guide (curriculum starting in 2023 and after) can be found here.
| Basis of Education | Competence Standards | Structure of Studies | Development of Expertise | Methods and implementation | Course Table |
Course Description
| Code | 4 LIX3000 |
| Name | Storytelling and Content Marketing |
| Credits | 5 ects |
| Objectives | Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty. |
| Content | The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers |
| Requirements | Assignments. |
| Grading Scale | 0 - 5 |
| Course material | The material is given at the beginning of the course. |
| Prerequisites | Sales Skills |
| Other Considerations | |
| Contact | Järvenpää Titta |
We reserve the right to make changes to the curriculum due to the need to update the content being studied.