Study Guide

#savoniaUAS

Curricula starting in 2022 and earlier

Technology, Kuopio
Technology, Varkaus
Design, Kuopio
Business, Kuopio
Music and Dance, Kuopio
Tourism and Hospitality
Social Services and Health Care, Kuopio
Social Services and Health Care, Iisalmi
Natural resources, Iisalmi
Multidisciplinary Studies

Savonia's new Study Guide (curriculum starting in 2023 and after) can be found here.

Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

Course Description

Code4 LIP2000
NameEffective Marketing
Credits5 ects
ObjectivesThe student will learn the role of marketing within businesses and the influence operating environments have on marketing decisions. The student will study the history and development of marketing to be able to understand the current mind-set. The student will comprehend the entity of marketing and the variety of tools at use as well as acquire customer oriented attitude towards business. Furthermore, the student will learn the foundations of CRM and service marketing as well as the basis for eMarketing activities.
ContentRole of marketing within business, marketing thinking development, marketing environments, marketing tools, customer orientation, purchase behavior, CRM, service marketing, eMarketing.
RequirementsExamination, reports and participation in OIS Fair activities.
Grading Scale0 - 5
Course materialArmstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.
Other material provided by the lecturer.
Prerequisites
Other Considerations
Contact
Oksanen Virpi

 

We reserve the right to make changes to the curriculum due to the need to update the content being studied.