Study Guide
Study Guide
#savoniaUAS
Curricula starting in 2022 and earlier
Savonia's new Study Guide (curriculum starting in 2023 and after) can be found here.
| Basis of Education | Competence Standards | Structure of Studies | Development of Expertise | Methods and implementation | Course Table |
Course Description
| Code | 4 LIA3100 |
| Name | International Marketing |
| Credits | 5 ects |
| Objectives | The student will learn the influence of the international environment on marketing decisions based on environmental analysis. The student will adopt a deeper orientation to customer relationship management and the adaptation needs of international customers in operations. The planning process of international marketing will deepen the student's knowledge and skills regarding marketing objectives, strategies, tools and building relationships internationally. |
| Content | Planning process of international marketing, levels of integration/standardisation, marketing objectives, strategies and tools in international operations, CRM. |
| Requirements | Examination, reporting. |
| Grading Scale | 0 - 5 |
| Course material | Hollendsen, S. 2017. Global Marketing. Harlow, UK: Pearson. Keegan, W. & Green, M. 2017. Global Marketing. Boston: Pearson. Czinkota, M. & Ronkainen, I. 2013. International Marketing. South-Western: Cengage Learning. Other material provided by the lecturer. |
| Prerequisites | curricula 2017-2018: 1st and 2nd year studies, specifically International Economics and Business Environment curricula 2019 and later: 1st-year studies |
| Other Considerations | |
| Contact | Oksanen Virpi |
We reserve the right to make changes to the curriculum due to the need to update the content being studied.