Opetussuunnitelmat

Kulttuuriala, Muotoilu
Kulttuuriala, Musiikki ja Tanssi
Luonnonvara-ala
Matkailu- ja ravitsemisala
Sosiaali- ja terveysala, Iisalmi
Sosiaali- ja terveysala, Kuopio
Tekniikan ala, Kuopio
Tekniikan ala, Varkaus
Liiketalouden ala, Kuopio
Savonian monialaiset opinnot
Savonian valintakurssit
Lähtökohdat Osaamistavoitteet Opintojen rakenne Asiantuntijuuden kehittyminen Toteutus Opintojaksotaulukko

LL21SP Liiketalouden tutkinto-ohjelma

Course Description

Code4 LLAP1700
NameCorporate Communication
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student understands the concept of corporate communication as a set of activities involved in managing company’s internal and external communications. She/he understands especially the aims and modes of marketing communication. She/he is able to evaluate and plan branding. The student understands the meaning of communication partnerships and is able to work in close cooperation with partners. She/he is able to measure and follow the effectiveness of communication. Within this course student learns the basics of selected graphic design programs. The student also develops his/ her essential Swedish skills in sales and marketing vocabulary and communication.
ContentMultichannel marketing communication and brand building
Partnerships in communication
Integration of internal and external communication
Setting the aims of communication
Measuring the effectiveness of communication
Basics of graphic design programs
Swedish communication culture & Swedish vocabulary in sales and marketing (for Finnish students)
RequirementsAssignments
Grading Scale0 - 5
Course materialMaterial will be announced in the beginning of the course.
PrerequisitesBasic Studies, Asiantuntijaviestintä
Other considerations
ContactPekkarinen Ulla
Tarvainen Minna
Joona Tarja

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