Opinto-opas
Opinto-opas
Vuonna 2022 alkavat ja sitä aiemmat koulutukset
Savonian uuden opinto-oppaan (2023 ja tämän jälkeen alkavat koulutukset) löydät täältä.
Lähtökohdat | Osaamistavoitteet | Opintojen rakenne | Asiantuntijuuden kehittyminen | Toteutus | Opintojaksotaulukko |
LL21SP Liiketalouden tutkinto-ohjelma
Course Description
Code | 4 LLAP1700 |
Name | Corporate Communication |
Credits | 5 cr |
Credits in Foreign Language | 5 cr |
Objectives | The student understands the concept of corporate communication as a set of activities involved in managing company’s internal and external communications. She/he understands especially the aims and modes of marketing communication. She/he is able to evaluate and plan branding. The student understands the meaning of communication partnerships and is able to work in close cooperation with partners. She/he is able to measure and follow the effectiveness of communication. Within this course student learns the basics of selected graphic design programs. The student also develops his/ her essential Swedish skills in sales and marketing vocabulary and communication. |
Content | Multichannel marketing communication and brand building Partnerships in communication Integration of internal and external communication Setting the aims of communication Measuring the effectiveness of communication Basics of graphic design programs Swedish communication culture & Swedish vocabulary in sales and marketing (for Finnish students) |
Requirements | Assignments |
Grading Scale | 0 - 5 |
Course material | Material will be announced in the beginning of the course. |
Prerequisites | Basic Studies, Asiantuntijaviestintä |
Other considerations | |
Contact | Pekkarinen Ulla Tarvainen Minna Joona Tarja |
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