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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIF8130
NameeBusiness
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesStudents will familiarize with the key concepts, opportunities, and effects of electronic and mobile business as well as learn about the influences of the digital society into the organizations and lives of the consumers. Students will recognize the internet's role in business and understand internet-related business models and technologies. The main focus is on strategic planning of e-business, social business, and digital marketing.
ContentBusiness models in the internet and mobile environment, strategic e-business planning process, e-commerce, digital marketing, and social business channels.
Requirements
Grading Scale0 - 5
Course materialInformed by the teacher during the course
Prerequisites
Other considerations
ContactOksanen Virpi
Aho Markus

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