|Basis of Education||Competence Standards||Structure of Studies||Development of Expertise||Methods and implementation||Course Table|
LI21SP Bachelor Degree Programme in International Business
|Credits in Foreign Language||5 cr|
|Objectives||Students will familiarize with the key concepts, opportunities, and effects of electronic and mobile business as well as learn about the influences of the digital society into the organizations and lives of the consumers. Students will recognize the internet's role in business and understand internet-related business models and technologies. The main focus is on strategic planning of e-business, social business, and digital marketing.|
|Content||Business models in the internet and mobile environment, strategic e-business planning process, e-commerce, digital marketing, and social business channels.|
|Grading Scale||0 - 5|
|Course material||Informed by the teacher during the course|
Pidätämme oikeuden opetussuunnitelmien muutoksiin mm. opiskeltavien sisältöjen päivitystarpeiden takia.