Opinto-opas
Opinto-opas
Vuonna 2022 alkavat ja sitä aiemmat koulutukset
Savonian uuden opinto-oppaan (2023 ja tämän jälkeen alkavat koulutukset) löydät täältä.
Basis of Education | Competence Standards | Structure of Studies | Development of Expertise | Methods and implementation | Course Table |
LI21SP Bachelor Degree Programme in International Business
Course Description
Code | 4 LIF5250 |
Name | Digital Marketing Communication Project |
Credits | 5 cr |
Credits in Foreign Language | 5 cr |
Objectives | The student knows the basics of digital marketing communication and current trends of digital marketing and social media. The student is capable of implementing digital marketing campaigns with applicable tools. |
Content | Digital marketing and social media strategy, planning, and content marketing. Measuring the results. Image processing and graphic design software. Online marketing channels and advertising. Using blogs and social media in Business. Basics of search engine optimization. |
Requirements | Learning diary, project work, self and peer evaluation, presentation of project work in seminar. |
Grading Scale | 0 - 5 |
Course material | Material informed by the teachers at the beginning and during the course. |
Prerequisites | |
Other considerations | |
Contact | Järvenpää Titta |
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