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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIF5250
NameDigital Marketing Communication Project
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student knows the basics of digital marketing communication and current trends of digital marketing and social media. The student is capable of implementing digital marketing campaigns with applicable tools.
ContentDigital marketing and social media strategy, planning, and content marketing. Measuring the results. Image processing and graphic design software. Online marketing channels and advertising. Using blogs and social media in Business. Basics of search engine optimization.
RequirementsLearning diary, project work, self and peer evaluation, presentation of project work in seminar.
Grading Scale0 - 5
Course materialMaterial informed by the teachers at the beginning and during the course.
Prerequisites
Other considerations
ContactJärvenpää Titta

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