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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIF9300
NameSales Skills
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student learns to understand the role of sales and the various sales professions and tasks in business. The student understands the importance of customer insight for providing solutions and creating customer experience. The student is able to assess his/her personal strengths and weaknesses as a salesperson.
Content- The role of sales in business
- Selling as a profession and various tasks in sales
- The key concepts and terms in sales
- Understanding customer insight
- Customer buying behavior vs organizational buying behavior
- Basic sales skills of a salesperson
- Own sales attitude and skills/How to develop own sales skills/How to deliver an effective personal sales pitch
RequirementsExam, assignments.
Grading Scale0 - 5
Course materialThe material is given at the beginning of the course.
Prerequisites
Other considerations
ContactTarvainen Minna

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