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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIP2000
NameEffective Marketing
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student will learn the role of marketing within businesses and the influence operating environments have on marketing decisions. The student will study the history and development of marketing to be able to understand the current mind-set. The student will comprehend the entity of marketing and the variety of tools at use as well as acquire customer oriented attitude towards business. Furthermore, the student will learn the foundations of CRM and service marketing as well as the basis for eMarketing activities.
ContentRole of marketing within business, marketing thinking development, marketing environments, marketing tools, customer orientation, purchase behavior, CRM, service marketing, eMarketing.
RequirementsExamination, reports and participation in OIS Fair activities.
Grading Scale0 - 5
Course materialArmstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.
Other material provided by the lecturer.
Prerequisites
Other considerations
ContactOksanen Virpi

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