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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIA3100
NameInternational Marketing
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student will learn the influence of the international environment on marketing decisions based on environmental analysis. The student will adopt a deeper orientation to customer relationship management and the adaptation needs of international customers in operations. The planning process of international marketing will deepen the student's knowledge and skills regarding marketing objectives, strategies, tools and building relationships internationally.
ContentPlanning process of international marketing, levels of integration/standardisation, marketing objectives, strategies and tools in international operations, CRM.
RequirementsExamination, reporting.
Grading Scale0 - 5
Course materialHollendsen, S. 2017. Global Marketing. Harlow, UK: Pearson.
Keegan, W. & Green, M. 2017. Global Marketing. Boston: Pearson.
Czinkota, M. & Ronkainen, I. 2013. International Marketing. South-Western: Cengage Learning.
Other material provided by the lecturer.
Prerequisites curricula 2017-2018: 1st and 2nd year studies, specifically International Economics and Business Environment
curricula 2019 and later: 1st-year studies
Other considerations
ContactOksanen Virpi

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