Opinto-opas
Opinto-opas
Vuonna 2022 alkavat ja sitä aiemmat koulutukset
Savonian uuden opinto-oppaan (2023 ja tämän jälkeen alkavat koulutukset) löydät täältä.
Basis of Education | Competence Standards | Structure of Studies | Development of Expertise | Methods and implementation | Course Table |
EI19SP Bachelor Degree Programme in Mechanical Engineering
Course Description
Code | 4 LIX3000 |
Name | Storytelling and Content Marketing |
Credits | 5 cr |
Credits in Foreign Language | 5 cr |
Objectives | Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty. |
Content | The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers |
Requirements | Assignments. |
Grading Scale | 0 - 5 |
Course material | The material is given at the beginning of the course. |
Prerequisites | Sales Skills |
Other considerations | |
Contact | Järvenpää Titta |
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