Opetussuunnitelmat

#SavoniaAMK

Kulttuuriala, Muotoilu
Kulttuuriala, Musiikki ja Tanssi
Luonnonvara-ala
Matkailu- ja ravitsemisala
Sosiaali- ja terveysala, Iisalmi
Sosiaali- ja terveysala, Kuopio
Tekniikan ala, Kuopio
Tekniikan ala, Varkaus
Liiketalouden ala, Kuopio
Savonian monialaiset opinnot
Savonian valintakurssit
Lähtökohdat Osaamistavoitteet Opintojen rakenne Asiantuntijuuden kehittyminen Toteutus Opintojaksotaulukko

SAVMONI Savonian monialainen opintotarjonta

Course Description

Code4 MYC3134
NameHealth and Wellness Tourism: Wellness Concepting
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student utilizes the wellness models and background information about the customers and markets to create wellness-product concepts to defined customer segment and given operational environment. The student uses methods of product development and service design to form customer oriented, profitable, safe and sustainable services. The student makes necessary documentation to describe and illustrate the concepts, contents and service paths of a product so, that it can be implemented and tested. After passing this course, the student is ready to take the next step to take the wellness product to the market.
ContentMethods of service design and product development, documenting a new product, pricing methods and pricing, safety and sustainability in wellness production, networking, partnerships and other co-operation with different service providers. Product cases: different product concepts, venues and producers.
Requirements
Grading Scale0 - 5
Course materialGlobal Wellness Institute 2014. The Global Wellness Tourism Report 2013. (e-publication)
Smith, M. & Pucztko, L. 2009. Wellness Tourism. Elsevier. (e-book)
Dvorak, D., Saari, S. & Tuominen, T. (eds.) 2014. Developing a Competitive Health & Well-Being Destination. Turku UAS WellDEST -project (Lifelong Learning pgm. (e-book)

Global Wellness Institute 2014. The Global Wellness Tourism Report 2013. (e-publication)
Smith, M. & Pucztko, L. 2009. Wellness Tourism. Elsevier. (e-book)
Dvorak, D., Saari, S. & Tuominen, T. (eds.) 2014. Developing a Competitive Health & Well-Being Destination. Turku UAS WellDEST -project (Lifelong Learning pgm. (e-book)

Artikkelit:
Zehrer, A. 2009. "Service experience and service design: concepts and application in tourism SMEs", Managing Service Quality: An International Journal, Vol. 19 Iss: 3, pp.332 - 349
Stickdorn, M. & Frischhut, B. (eds.) 2012. Case Studies of Applied Research Projects on Mobile Ethnography for Tourism Destinations. Service Design and Tourism - conference proceedings.
Stickdorn, M. & Zehrer, A. 2009. Service Design in Tourism: Customer Experience Driven Destination Management. MCI Tourism, Weiherburggasse 8, A-6020 Innsbruck, Austria
PrerequisitesHealth & Wellness Tourism 1: Setting the Scene
Other considerations
ContactVerhelä Pauli

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