Opinto-opas
Opinto-opas
Vuonna 2022 alkavat ja sitä aiemmat koulutukset
Savonian uuden opinto-oppaan (2023 ja tämän jälkeen alkavat koulutukset) löydät täältä.
| Lähtökohdat | Osaamistavoitteet | Opintojen rakenne | Asiantuntijuuden kehittyminen | Toteutus | Opintojaksotaulukko |
SAVMONI Savonian monialainen opintotarjonta
Course Description
| Code | 4 MYC3134 |
| Name | Health and Wellness Tourism: Wellness Concepting |
| Credits | 5 cr |
| Credits in Foreign Language | 5 cr |
| Objectives | The student utilizes the wellness models and background information about the customers and markets to create wellness-product concepts to defined customer segment and given operational environment. The student uses methods of product development and service design to form customer oriented, profitable, safe and sustainable services. The student makes necessary documentation to describe and illustrate the concepts, contents and service paths of a product so, that it can be implemented and tested. After passing this course, the student is ready to take the next step to take the wellness product to the market. |
| Content | Methods of service design and product development, documenting a new product, pricing methods and pricing, safety and sustainability in wellness production, networking, partnerships and other co-operation with different service providers. Product cases: different product concepts, venues and producers. |
| Requirements | |
| Grading Scale | 0 - 5 |
| Course material | Global Wellness Institute 2014. The Global Wellness Tourism Report 2013. (e-publication) Smith, M. & Pucztko, L. 2009. Wellness Tourism. Elsevier. (e-book) Dvorak, D., Saari, S. & Tuominen, T. (eds.) 2014. Developing a Competitive Health & Well-Being Destination. Turku UAS WellDEST -project (Lifelong Learning pgm. (e-book) Global Wellness Institute 2014. The Global Wellness Tourism Report 2013. (e-publication) Smith, M. & Pucztko, L. 2009. Wellness Tourism. Elsevier. (e-book) Dvorak, D., Saari, S. & Tuominen, T. (eds.) 2014. Developing a Competitive Health & Well-Being Destination. Turku UAS WellDEST -project (Lifelong Learning pgm. (e-book) Artikkelit: Zehrer, A. 2009. "Service experience and service design: concepts and application in tourism SMEs", Managing Service Quality: An International Journal, Vol. 19 Iss: 3, pp.332 - 349 Stickdorn, M. & Frischhut, B. (eds.) 2012. Case Studies of Applied Research Projects on Mobile Ethnography for Tourism Destinations. Service Design and Tourism - conference proceedings. Stickdorn, M. & Zehrer, A. 2009. Service Design in Tourism: Customer Experience Driven Destination Management. MCI Tourism, Weiherburggasse 8, A-6020 Innsbruck, Austria |
| Prerequisites | Health & Wellness Tourism 1: Setting the Scene |
| Other considerations | |
| Contact | Verhelä Pauli |
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