Kulttuuriala, Muotoilu
Kulttuuriala, Musiikki ja Tanssi
Matkailu- ja ravitsemisala
Sosiaali- ja terveysala, Iisalmi
Sosiaali- ja terveysala, Kuopio
Tekniikan ala, Kuopio
Tekniikan ala, Varkaus
Liiketalouden ala, Kuopio
Savonian monialaiset opinnot
Savonian valintakurssit
Lähtökohdat Osaamistavoitteet Opintojen rakenne Asiantuntijuuden kehittyminen Toteutus Opintojaksotaulukko

VALINNAISET21 Valinnaiset opinnot / Optional Courses, academic year 2021-2022

Course Description

NameMarket Launch
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesDo you have an idea about the product or service that you would like to prepare for launch?

This course prepares for launch of a new business. It will help to verify the feasibility of an idea, and speed-up the actual start.

You will learn to prepare actions for customer acquisition and customer engagement, identify key partners and forms of co-operation, and assess the profitability of potential business through key figures. The course is also suitable for continuing business experiments.
ContentThe work focuses on designing business model for market entry:

- customer acquisition and customer engagement
- key business functions
- key partners
- cash flow and profitability
- decision-making
RequirementsLearning diary, final report and presentations

Independent virtual and project work, workshops, visitors and reviews. It is also possible to complete the course virtually.
Grading Scale0 - 5
Course materialTo be confirmed during the course
PrerequisitesCompletion of courses "Business Opportunity Recognition" and "From Idea to Business Concept" or equivalent knowledge and skills and stage of the business idea.
Other considerations
ContactKauppinen Marja

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