Opetussuunnitelmat

#SavoniaAMK

Kulttuuriala, Muotoilu
Kulttuuriala, Musiikki ja Tanssi
Luonnonvara-ala
Matkailu- ja ravitsemisala
Sosiaali- ja terveysala, Iisalmi
Sosiaali- ja terveysala, Kuopio
Tekniikan ala, Kuopio
Tekniikan ala, Varkaus
Liiketalouden ala, Kuopio
Savonian monialaiset opinnot
Savonian valintakurssit
Lähtökohdat Osaamistavoitteet Opintojen rakenne Asiantuntijuuden kehittyminen Toteutus Opintojaksotaulukko

SAVMONI Savonian monialainen opintotarjonta

Course Description

Code4 MYC3136
NameHealth and Wellness Tourism: Ahead to the Market
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student can plan and implement marketing for wellness tourism product to a chosen market or individual segment. The student will comprehend the entity of marketing and the variety of tools at use as well as acquire customer oriented attitude towards business. The student is capable to Design ethical and responsible communication appropriate to selected products and scenarios, utilising theoretical knowledge, features of the market and customer feedback where possible to action improvement.
ContentThe basic definitions and concepts of marketing and marketing communication. Wellness-tourism specific marketing channels and media. Utilization of digital tools in marketing. Planning marketing and creating concrete marketing message for own project work using appropriate media and tools.
RequirementsIndividual assignments, group work
Grading Scale0 - 5
Course materialFalck, Jenni. 2013. Developing a service marketing strategy for wellness tourism company - Case study: Golden Retreats, Thailand. BA thesis. Metropolia UAS.

Crooks, Valorie, Turneer Leigh, Snyder Jeremy & Kingsbury Paul. 2010. Promoting Medical Tourism to India: Messages, Images, and the Marketing of International Patient Travel. Social Science & Medicine 72 (2011) 726-732.

Global Wellness Institute 2014. The Global Wellness Tourism Report 2013. (e-publication)
Prerequisites
Other considerations
ContactLinden Jari

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