|Basis of Education||Competence Standards||Structure of Studies||Development of Expertise||Methods and implementation||Course Table|
EI19SP Bachelor Degree Programme in Mechanical Engineering
|Name||Business to Business Marketing|
|Credits in Foreign Language||5 cr|
|Objectives||The objective is to learn the special characteristics of business to business marketing and organizational buying behavior. A student will get familiar with challenges of marketing in the industrial market both with industrial manufacturing and services. The aim is to learn the basic conceptual tools and frameworks so that a student can apply the knowledge to analyze and solve practical management problems of industrial marketing.|
|Requirements||Assessment includes the student's entire learning process during the course. It focuses on checking to what extent the student has acquired knowledge and skills in accordance with the course objectives.|
The student's attitude and motivation and attendance in the lectures are also taken into account in the assessment:
1) Marketing cases and presentations
2) Being active in the lessons
- attendance (not just physical presence, but also mental)
- being active in taking part in lesson conversations
- lesson tasks, exercises and group working
|Grading Scale||0 - 5|
|Course material||Material and links in Moodle.|
Armstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Pidätämme oikeuden opetussuunnitelmien muutoksiin mm. opiskeltavien sisältöjen päivitystarpeiden takia.