Opinto-opas
Opinto-opas
Vuonna 2022 alkavat ja sitä aiemmat koulutukset
Savonian uuden opinto-oppaan (2023 ja tämän jälkeen alkavat koulutukset) löydät täältä.
| Lähtökohdat | Osaamistavoitteet | Opintojen rakenne | Asiantuntijuuden kehittyminen | Toteutus | Opintojaksotaulukko |
Savonia CampusOnline syksy/autumn 2021
Course Description
| Code | 4 CO21SLIX3000 |
| Name | Storytelling and Content Marketing |
| Credits | 5 cr |
| Credits in Foreign Language | 5 cr |
| Objectives | Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty. |
| Content | The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers |
| Requirements | Active participation to the course, doing assignments, independent study, completion of online assignments on the basis of given criteria |
| Grading Scale | 0 - 5 |
| Course material | The material is given at the beginning of the course. |
| Prerequisites | - Sales Skills |
| Other considerations | - 100% web-based course (Moodle) - Moodle is open: 1.9.2021-19.12.2021 - Latest login to the course: 30.9.2021 - Learning assignments are open between 13.9.-12.12.2021 23:59 - Credits and grades by the end of 17.12.2021 - Re-examinations by the end of 12.12.2021 |
| Contact | Järvenpää Titta |
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