Opetussuunnitelmat

#savoniaAMK

Kulttuuriala, Muotoilu
Kulttuuriala, Musiikki ja Tanssi
Luonnonvara-ala
Matkailu- ja ravitsemisala
Sosiaali- ja terveysala, Iisalmi
Sosiaali- ja terveysala, Kuopio
Tekniikan ala, Kuopio
Tekniikan ala, Varkaus
Liiketalouden ala, Kuopio
Savonian monialaiset opinnot
Savonian valintakurssit
Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIF5300
NameStrategic Branding and Marketing Communication
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe students will understand the meaning of strategic brands in the success of an organisation. The connection between branding and the overall management of the organisation will become clearer. The student will also learn the process of methodical brand building and the tools and methods of implementation.
Content- Meaning of brands in regards to purchase behavior
- Meaning of brands in regards to organizational achievement
- Brand strategies and branding as a strategic issue
- Brand building elements, concepts and process
- Brand equity and benefits
RequirementsPresentation on assignment, exam.
Grading Scale0 - 5
Course materialAaker, D: Building Strong Brands.
Keller, K: Strategic Brand Management, 2008.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Other material provided by teacher.
PrerequisitesEffective Marketing or similar.
Other considerations
ContactOksanen Virpi

<< Takaisin opintojaksotaulukkoon

 

Pidätämme oikeuden opetussuunnitelmien muutoksiin mm. opiskeltavien sisältöjen päivitystarpeiden takia.