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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIX3000
NameStorytelling and Content Marketing
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesStudents understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
ContentThe magic of story
Pitching as an application of storytelling
Content marketing
How to inspire and engage customers
RequirementsAssignments.
Grading Scale0 - 5
Course materialThe material is given at the beginning of the course.
PrerequisitesSales Skills
Other considerations
ContactJärvenpää Titta

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