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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI21SP Bachelor Degree Programme in International Business

Course Description

Code4 LIA4100
NameStrategic Management
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.
ContentThe strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.
RequirementsAssignments, case studies, final examination.
Grading Scale0 - 5
Course materialDavid, F. R. 2011. Strategic management. 13th ed. or newer. Pearson.
Wheelen, T. L. 2010. Concepts in Strategic Management and Business Policies. 12th ed. Pearson.
PrerequisitesAll first and second-year compulsory studies.
Other considerations
ContactHannoura Abdelazim

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