|Basis of Education||Competence Standards||Structure of Studies||Development of Expertise||Methods and implementation||Course Table|
LI21SP Bachelor Degree Programme in International Business
|Credits in Foreign Language||5 cr|
|Objectives||The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.|
|Content||The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.|
|Requirements||Assignments, case studies, final examination.|
|Grading Scale||0 - 5|
|Course material||David, F. R. 2011. Strategic management. 13th ed. or newer. Pearson. |
Wheelen, T. L. 2010. Concepts in Strategic Management and Business Policies. 12th ed. Pearson.
|Prerequisites||All first and second-year compulsory studies.|
Pidätämme oikeuden opetussuunnitelmien muutoksiin mm. opiskeltavien sisältöjen päivitystarpeiden takia.