|Basis of Education||Competence Standards||Structure of Studies||Development of Expertise||Methods and implementation||Course Table|
EI21SP Bachelor Degree Programme in Mechanical Engineering
|Name||Sales Project Control and Management|
|Credits in Foreign Language||5 cr|
|Objectives||A student gains a practical experience about a sales management process on a technological company. A student understands the importance of customer relationship management in doing business between technology companies. She/he will get familiar with an industrial service business, industrial services product development, service process and data management. |
A student learns customer service and personal selling process and the role of sales management in technology business in selling technical products or services.
|Content||Customer relationship management, sales planning and management, personal selling techniques, and sales tools.|
Industrial service business, industrial service product development, service process and data management.
|Grading Scale||0 - 5|
|Course material||Material and links in Moodle.|
Head, Tabetha: Customer Experience Management. World Technologies 2012. eISBN-13: 9788132341185 eISBN-10: 813234118X
Buttle, Francis: Customer relationship management: concepts and technologies. Elsevier 2009.
|Prerequisites||Basics of marketing|
Pidätämme oikeuden opetussuunnitelmien muutoksiin mm. opiskeltavien sisältöjen päivitystarpeiden takia.